Step 1: Create a JavaScript Variable to Access “jwplayer” Object This JavaScript used for this implementation was based off of the work David Vallejo did for JW Player 6. It is set to track play, pause, completion and progress milestones and can easily be expanded to track anything else that the JW Player JavaScript API allows. This is a full tracking implementation using Google Tag Manager (GTM). You can use this guide to accomplish this! They recommend you update your API calls to the new standard. The new API is backwards compatible with version 6 but is considered deprecated. When JW Player updated their player to version 7, they updated their API. We will let Greg take it from here and show you what he came up with! JW Player 7 Tracking Using Google Tag Manager We pointed him to the JW Player 7 JS API reference document and let him get to work. We wanted to showcase one of the projects we assigned him during his short stay. The assignment was to develop a Google Tag Manager integration for JW Player 7. He joined us during a break in semesters as part of the Code Fellows Advanced Software Development program. Greg Magdsick, a father of three who grew up in Minnesota, recently finished an internship with Analytics Pros.
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